The cardinal rule of marketing with promotional items is to make sure you give the customer something they need. Useful items, things that people really want and need, are a goldmine for marketers, since your client will associate your brand with the meeting of their need. Whatever your product or service, that is the association you want people to have—your offering meets their need.

More than any of the items that people need for their homes or offices, there is a deeper need, one that it’s more important to satisfy. People need pens and paperclips and golf tees, but in the end, they could live without them. What people truly need, what they can’t live without, is food.

Promotional food and drink items are a huge segment of the promotional goods market. Anything you can buy can be created with a new label bearing anyone’s logo; wine bottles, water bottles, and candy bars, are just a few examples. But a newer addition to the market, one not seen much until recently, is promotional energy drinks.

Energy drinks can be one of several different kinds of drinks. Promotional energy drinks can include drinks like Gatorade or Powerade that are meant to replace the salt, sugar, water, and triglycerides that are lost during intense physical activity. These sorts of energy drinks are very popular with athletes. Promotional energy drinks are also drinks like Red Bull, Jolt, or Rock Star that are full of caffeine and sugar, and are meant to give the drinker a big jolt of energy. This kind of promotional energy drinks are very popular people who stay up very late at night and either need the help staying awake, or are tired in the day because of lack of sleep.

Some companies have a relationship with Red Bull, the most well known energy drink. As with other food products, the strategy is simple; contract with Red Bull to allow you to put your brand over theirs. When people stop by your booth or table and see that you are giving out promotional energy drinks, they will stay, talk, look over your material, and happily leave with a can of Red Bull in hand. Only it doesn’t say Red bull, it says Company X, and they will hold it in their hand for a long time, seeing your brand every time they take a sip, feeling energetic and enjoying themselves because of something you provided for them. Imagine how you could provide for their other needs, especially their need for your product or service.

The labels that go on the cans of Red Bull to replace their logo are not expensive. You can get hundreds of them in bulk for very little cost. You can also have the cans directly printed with your company name and logo. Promotional energy drinks are perfect products for conventions, tradeshows, and college campuses; places where large groups of people could use some more energy and will be grateful when they see your promotional energy drinks.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional energy drinks and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

When you first hear the idea of giving branded DVD players to clients or employees, it can sound a bit unrealistic. It would seem at first that both the cost and size were prohibitive. But this isn’t necessarily the case. Every year, advances in technology make electronics smaller, lighter, more efficient, and less expensive. And more desirable; the more people acquire electronic devices, the more people want them. Your business can be part of this ever-increasing wave of popularity, and your logo can be right there in people’s hands in their most enjoyable moments.

There can hardly be a more enjoyable or useful promotional item than a branded DVD players. Everyone likes to watch movies, and most people have already converted their electronics systems from VHS to DVD. Portable DVD players are designed to be taken with your customer wherever they go. They can fit in people’s pockets, purses or briefcases and be pulled out in moments of waiting or leisure, allowing a client to watch a favourite movie at the airport or on an airplane, in a doctor’s office, or in the backseat on a long car ride. Parents also give them to children to keep in their bedrooms instead of purchasing the bulky separate television and DVD player units. They are ideal for travelling, for watching a movie in bed, sitting on the front porch, or catching a few scenes at halftime at a sporting event.

Another advantage of these branded DVD players is the perception they give of your company. For one thing, you look modern, up to date, and fully in tune with the contemporary need for modern electronics. People will notice your focus on the future, your understanding of your customers, and your understanding of the resources and needs that are available to businesses. For another, you look successful and generous. While other companies are giving away inexpensive things like pens and rulers, you are rewarding your best customers with high quality, high class promotional gifts. You can look more successful, more intelligent, and more modern than your competitors with branded DVD players.

Of course, since DVD players are a significant investment, you can’t just stand on street corners and give them out like you would pens or notepads. But not all promotional items work that way; some can be used as incentives or rewards for the most valuable people in your business, either employees or clients. A longstanding client might merit a gift of a DVD player after reaching a certain mark, say, 10 years with the company. Or a new client might receive this gift when he or she opens an account worth a certain amount—a thousand dollars, or ten thousand dollars. They can be excellent sales incentives, also; a sales team can increase its output enough so that it more than pays for whatever you spent buying branded DVD players as rewards.

While it seems unlikely at first, branded DVD players are really an excellent choice for promotional gifts. They may cost more, but you will not regret the investment.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of branded dvd players and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

It isn’t always easy to decide where to spend the money in your budget marked for promotions, but a good decision is worth its weight in gold. Consider spending those precious dollars on promotional duffel bags, personalized with your company’s logo. Duffel bags are useful to everyone; any given employee or customer might make use of several, and they last a long time. One small investment in promotional duffel bags can get your name and contact information out to the public for years to come. You can hardly beat that as an investment in your business.

There are many advantages to choosing promotional duffel bags as your marketing items.

• Variety of styles. You can get a thin, flexible nylon or sturdy, elegant leather. Your name and logo can be imprinted or, in the case of leather, etched on any style of bag. You can get huge promotional duffel bags that can carry a person’s supplies for an extended vacation or business trip, or you can get small ones that work more like toiletry bags or double as diaper or toy bags for people with kids. You can get mid-sized ones that are perfect for taking a change of clothes to the gym. They can have short, strong hand grips, long shoulder straps, or handles that double as backpack straps to let you sling it across your back. Duffel bag materials can be made in any colour, so that your logo is presented to its best advantage, especially if there are colours that the public associates with your brand. Whatever its size, material, style, or colour, wherever this promotional duffel bag goes, your name and logo go with it for the entire world to see.

• Variety of prices. Duffel bags can be very inexpensive and economical, as well as easy to buy in bulk so you can use them in several different promotions. Of course, they are so useful, you will always want several on hand to give away. Or if you are looking for something high quality to give as gifts and rewards to important employees and clients, you can get promotional duffel bags at higher prices and elegant designs. Or you can do a mix of the two for different levels of customers; perhaps the less expensive ones are incentives for new customers, and the fancy ones could be rewards for longstanding customers.

• Practicality. Everybody needs these. There is nobody who can’t make use of a good duffel bag. They can carry anything from extra shoes to canned goods for a neighbourhood food drive, and go anywhere, from the office to the gym to school to the grocery store. Hardly a week will go by when your client or customer won’t find him or her self saying, “Go get me that X Company duffel bag…it’s perfect for this.” And when they take along your duffel bag, every person who sees your promotional duffle bags sees you…your name, logo and contact information wherever they go.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional duffel bags and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

Many of the modern promotional items have found a place in the market because of their popularity. Their widespread use as a form of marketing and advertising technique also has much to do with the fact that they are very useful. Bags, key rings etc have always been used as promotional items. Companies have for long tried to identify items that are not only popular with present tastes of people but also items that stand for what the company believes in. This is the reason for branded drinks and other beverages to be used as popular promotional items.

Different beverages such as water, spirit, energy drinks are now provided in customized packaging and with personalized labels of the company name and its logo. These branded drinks can be used within the company by the employees or given at trade shows or events that the company is sponsoring or is being associated with. These are also given as corporate gifts to important clients.

Different kinds of drinks have for ever been regarded as a way of replenishing thirst and refurbishing energy levels among people. With time a wide variety of bottled water, energy and health drinks and other spirits have gained popularity among the people. Companies have now realized the impact that they can have by creating ideas in the minds of their customers and general public using these branded drinks. For e.g.; A company that wants to increase its visibility and promote its name can do so by using branded drinks like clear or spring bottled water and other energy drinks. It can thereby make a strong statement about being health conscious and promoting the same among its employees.

Companies stand to gain by taking the benefit of branded drinks since it also conveys a signal to the employees that they are valued and are an elite class of people who deserve the best. It can also encourage a feeling of belongingness among the employees when all the employees get to drink branded bottled water displaying company name and logo. Using branded drinks at events and trade shows of course increases the visibility of the company brand even more. It also adds an element of class, sophistication and elegance to the event or the trade show itself.

There are different kinds of beverages that are available as branded drinks. These include clear, still or sparkling spring water, energy drinks, wines and other spirits and juices also. These branded drinks can be customized to include different packaging. The plastic bottles include different sizes such as 330ml, 500 ml etc. The energy drinks can be packaged in cans with sophisticated colour printing of labels.

Irrespective of whether it is a celebratory event or a conference, branded drinks can be customized to include the name and logo of the company along with any message. Other promotional items are used by all the companies all the time and using branded drinks can really add a surprise element to the event and make it a truly memorable occasion for all present.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of branded drinks and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

Drawstring bags are quite simply bags that have drawstrings or double strings to pull at the top. The have a circular base and are extremely easy to carry and use and are quite stylish too. Many companies aim to achieve greater visibility for their products in the market. Trade shows provide a platform to the companies to showcase their products. Companies often prefer to offer little samples of their products or other gifts to the visitors and this can be done with the help of promotional Drawstring bags.

These drawstring bags effectively serve the double purpose of showcasing the products and adding a touch of sophistication to the presentation and gifting of the products. The bags are effective in also protecting the products from dust, dirt, grime and other pollutants.

Promotional drawstring bags are famously used to give away craft products, cosmetics and other decorative products. Often companies prefer to use plastic promotional drawstring bags that are transparent so that the products inside are easily visible. These bags can also be used to gift other trinkets and can be a fabulous way of advertising the name of the company. This can be done by printing the name and logo of the company on the bags.

Plastic promotional drawstring bags are available in different colours. However plastic drawstring bags put a limit on the weight of the material that can be put in the bags since heavy items can easily cause the bags to tear. Therefore these days’ companies prefer promotional drawstring bags made from different materials. Some of the fabrics from which promotional drawstring bags can be made include cotton, silk, nylon, polyester, canvas, denim among others. If these different fabrics are cleverly used then they can give a beautiful stylish look to the bags.

Promotional drawstring bags can be decorated with interesting embellishments such as ribbons, fabric paints, buttons, embroidery, quilting etc. Beads and others additions can be made. Companies can either choose to go in for fancy and decorative promotional drawstring bags or then choose to adopt a traditional look with the name of the company and logo embroidered or painted on the fabric. Irrespective of the style chosen these bags are lovely to add a personal and thoughtful touch to a gift and generate a positive buzz around the company’s name. These promotional drawstring bags come in different sizes from small pocket shaped drawstring bags to drawstring shoe bags, laundry bags and even back pack style drawstring bags. With beautiful variety in designs and colours clients will be impressed with these fashionable and hip drawstring bag gifts.

Depending on the budget and the kind of advertising that you are looking out for a suitable drawstring bag design can be chosen. Playing around with bright colours and imprinting the company name and logo so as to ensure maximum visibility can surely help the company make a strong statement. These days promotional drawstring bags also come in environmentally friendly materials. In trade shows products can be displayed and gifted in see through drawstring bags so that they look stylish and even more beautiful.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional drawstring bags and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

Door hangers are a very important part of the room d?cor. Even then the only thing people believe door hangers can convey is the ‘do not disturb’ message. There is so much more to door hangers and one can easily play with different materials, shapes and colours to create a beautiful printed door hanger that can convey a certain message in a unique fashion. In fact a printed door hanger can be an extension of an individual and his personality.

Printed door hanger can be made with different themes to suit different rooms like the guest room, baby’s room, patient’s room and even a conference or meeting room. Children are particularly fond of door hangers and these are popular even among rebellious teenagers who need to send out messages to parents or friends. Children can learn about the importance of privacy through the use of door hangers. Door hangers can also be used to convey messages. E.g. A door hanger can have a little pocket so that notes or important reminders can be kept in it. Keeping a child’s interest in mind a beautiful printed door hanger can be created. Making a personalized door hanger is quite simple. Teachers in a class can gift a printed door hanger to the best performing child and this in turn can motivate children to work hard. Door hangers can also be given as a return gift on your child’s birthday.

A printed door hanger can be made of different materials such as cardboard, fibre board, felt, velvet and embellished with a variety of things such as buttons; ribbon and different messages can be printed on the door hanger. Typically these use bright colours and can be around 12cm by 24cm in dimension. They can also be made of plastic which is long lasting and can be decorated with different stickers, colours, markers etc. A printed door hanger can look extremely elegant and can serve as a beautiful piece of decoration. Different manufacturers offer different designs and styles of door hangers and based on the material used and the colours the prices of these door hangers differ.

Another very important use of the door hangers is in marketing campaigns. Door hangers have for long been used for marketing. Advertising materials hung outside doors are nothing but door hangers. A small business does not have the monetary resources to conduct massive advertisement campaigns. In that case door hangers can be effectively used to advertise the business. Printed door hanger can be made advertising important aspects of the services offered by the firm along with contact details.

These door hangers can then be hung outside the houses within the community or in a particular area and small firms can in this way reach their target audience without spending too much on advertising. A printed door hanger can be designed according to the needs of the client and it does not cost a lot either. Not only is it a beautiful marketing technique but it is also quite a personal way of reaching out to the customers since the area targeted using a printed door hanger is small.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of printed door hanger items and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

Dog tags have for long been associated with people serving in the military forces. Traditionally dog a tag used to be an oblong disc made from aluminium metal worn on a chain around the neck. It served as a form of identification of the individual wearing it. These dog tags would hold crucial information about the person such as the branch of military to which the person belonged. What once served as a mark of identification in the armed forces has now grown and become a fashion rage. There are also companies that offer printed dog tags for sale and these have also become popular gift items.

These printed dog tags are incredibly light and do not cost a lot. Off late personalized dog tags can be obtained in any shape or colour and absolutely anything can be inscribed on them. Just like bracelets or friendship bands these personalized dog tags have become very popular among the teenagers.

Modern day printed dog tags are made from materials such as aluminium, stainless steel and brass among others. Personalized dog tags consist of two categories which are military “style” category and authentic military category. Stainless steel is used in authentic military dog tags and it features top rolled edge. These tags have shiny or silver finish in matte. Military style category does not have rolled edge and these are made from aluminium or plastic and come in different colours. Information is usually engraved on it or these days lasers are also used to emboss information on the surface of the tag. For military the tags are embossed and with embossing limited number of words and characters can be included. With aluminium laser engraving technique is used. Laser engraving removes the anodized surface and exposes the raw aluminium. These personalized dog tags can be easily worn outdoors in all seasons and they are perfectly safe for the skin. They can be worn during all kinds of activities such as outdoor camping, fishing etc.

Printed dog tags are particularly useful if they are worn by children since they can include important information that can be used in identification. They are not only stylish but also dirt proof and water proof. Printed dog tags can carry information about any medical condition and possible allergies so that this information can be used effectively in the event of an emergency. Different materials and shapes allow customization of dog tags and nowadays even artwork can be printed on the dog tags. Laser which is used in printing can allow for a variety of words, numbers, characters and even images to be printed on the dog tag. Other different personalized dog tags available in the market include dog tag flashlight, mini or jumbo dog tag etc.

These can also be used in sports teams for schools so as to generate team spirit among the students. They are also excellent souvenirs for family or school reunions, anniversaries and birthdays. They can also be used in corporate events and in advertising campaigns and as gifts to employees or to promote events and new products.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of printed dog tags and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

Many companies invest heavily in elaborate advertising and marketing campaigns. The sole aim of these advertising campaigns is to create a certain positive brand image in the minds of the customers and also to generate instant brand recall. All this in turn results in greater sales for the companies and creates brand loyalty. Promotional merchandising is one of the important ways to ensure people sit up and take notice of the company and what it stands for. There are different items that are used as promotional merchandise and often these are custom designed to promote the specific company.

Different promotional items can be used depending on the company or the event that the company is being associated with. The selection of the items depends on the target audience of the company. Some of the popular items used as promotional merchandise include pens, key rings among others but certain other promotional items can really give the company an edge. This is because certain items are associated with professionalism, elegance and class and they can add a touch of sophistication and style to the company’s brand name. Promotional Document wallets are among those popular and elegant items that are used by major companies as a part of their corporate gifting strategy.

Each company wants to let their clients know that they are valuable for the company. Corporate gifting and in particular gifting promotional document wallets can go a long way in ensuring that a positive image of the company is created in the minds of the clients. There can be nothing more stylish and chic than gifting an exquisitely crafted promotional document wallet.

Promotional document wallets usually come in two sizes to accommodate A4 and A5 size documents. These are designed in a manner where they are robust enough to comfortably hold around 150 papers or even more than that. Since these are designed to hold crucial business documents or important personal papers they are made from materials that can withstand changes in weather. Promotional document wallets can be available in different materials such as polyester, nylon, polypropylene and exquisite leather among others. These promotional document wallets also come in a variety of colours ranging from suave professional brown or black to even funky pink shades.

Promotional document wallets usually are exceptionally secure and useful means of keeping all your important travel documents and passport and other personal papers in one place. These come with a flap that can be closed securely and yet it can be opened with ease. There are different divisions or sections in promotional document wallets to keep the passport, tickets, documents, credit cards, pens and other items.

A company can select from a wide range of available designs of these promotional document wallets made from different materials or then it can go in for a complete customized design. These wallets can be printed with name and logo of the company. In case the company chooses to gift these promotional document wallets to its clients a certain personal touch can be added by printing the name of the person to whom the wallet will be gifted.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional document wallets and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

In today’s highly competitive environment building brand loyalty is perhaps one of the most important activities that businesses undertake. Promotional merchandise has a crucial role to play in this undertaking. Promotional merchandise can include a variety of items e.g. bags and wallets among other items that are designed and customised to meet the company needs. These bags or other things are imprinted with the name and logo of the company to give it that personal touch. These promotional items serve as a powerful tool for branding.

Besides giving your business the much needed visibility promotional merchandise can also be a wonderful way for the business owners to convey to their employees that they are an important part of the company. Promotional merchandise gifting can surely increase employee morale and loyalty. Among the different promotional items used by companies promotional document cases are very important and are much in vogue. Wouldn’t it be wonderful if in these times of rush all our important business documents and other papers could be neatly organised in one place so that when the time comes the requisite papers are available easily.

In today’s business environment executives are continuously hard pressed for time. These executives spend much of their time in attending business meetings and negotiating important deals. The one thing they want the most is to be able to have all their important documents neatly organised and readily available for their benefit. This job is beautifully done by promotional document cases. Promotional document cases are simply folders that keep all your important documents, cards and other papers in a well organised manner and so these items are very convenient.

These promotional document cases are extremely elegant and look very sophisticated. These promotional document cases can be handcrafted as per the requirements of the companies. They can be made of different materials such as plastic, polypropylene and expensive leather among others. Promotional document cases look and feel completely smooth and chic. These are quite spacious and can easily accommodate all your important documents. The interiors of promotional document cases are designed to have compartments to ensure all crucial professional documents and items can be kept without any problems.

Promotional document cases have space to include pen holders, two or three sections for filing documents, space to hold your important business cards, a small writing pad containing normal or special paper of your choice, filing pockets, a pocket to hold your credit cards and separate zipped pockets. These promotional document cases are sturdy and often the material is weather resistant so that your precious documents are not damaged. The document cases are available in different designs and colours and the company can choose a certain design and get its name and logo imprinted on the cases.

The designs of these beautiful promotional document cases can also be customised as per the needs of the companies. These document cases can serve as exceptional gift items since they can even be printed with initials of persons to whom they are being gifted along with company name and logo.

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional document cases and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]

In today’s world it has become extremely important to ‘be seen’ everywhere. If you are in business, what other extremely effective way would you find to promote your business than through the use of promotional document bags? There are many other articles that can be used to promote the business but promotional document bags are unique for effective marketing.

Documents have to be carried everywhere. People may carry documents to and from a meeting, or may want to work on them at home. In order to carry important documents you need a bag. Promotional document bags thus can play an important part. When you have to travel for business your promotional document bag travels with you and so does the name of your company or product on the bag!

Promotional document bags come in different shapes and sizes. They have a shoulder strap. Some people prefer a detachable shoulder strap. Some times the bag has a zipper pocket which helps in keeping the documents safe. Generally if the bag is a bit bigger than the documents it is used more frequently since storing, sorting and carrying the documents becomes much easier. You can get your promotional document bags in different colours as well. You can use contrast colours for the company or the product name thus making the bag look more attractive.

The exposure that your company or product gets because of promotional document bags comes at a price. The cost involved in manufacturing promotional document bags depends on lot of things. The material used; the size of the bag and the design of the bag are some factors that decide the total cost of your promotional document bag.

The bag can be customized for different levels of professionals. For an entry level professional a plastic or nylon promotional document bag can be given and an executive can have a very impressive looking bag made out of leather and with good aesthetic appeal.

If you purchase these bags in large number then per piece cost will be low since many companies offer discount on bulk purchases. You can find a huge variety in the materials as well. The technology available today makes it possible to imprint your company name or logo almost on anything. Promotional document bags can carry your company name, logo and any message of your choice. Your message will go everywhere with your promotional document bags. You can have an eco friendly bag made out of recycled material. That will be much appreciated by society in general. You can make use of paper, plastic, nylon, and leather material for your bags.

If the workmanship is good and the quality of the material is good then your promotional document bags will be used for a longer period thus giving you longer publicity. If the design comes with additional user-friendly things such a pocket for you mobile phone, a separator for different documents and a zipper then it is bound to be used by many other people than only the professionals!

Miles Lovegrove is director of Fluid Branding, the UK’s largest supplier of promotional document bags and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

Popularity: unranked [?]