I’d bet money you aren’t. Nobody is, if they’re honest. Think about it:Higher conversions mean more money…and everybody wants to make more money, right? More money to spend on yourself and your family. More money to travel to exotic climes. More money to help you live the life you want. Whatever. Let’s just agree…earning more money is a good thing. After all, that’s probably why most of us got into online business to begin with. That and the freedom to be our own boss, working when and where we want. That’s the online business dream right?

The global economy is facing huge recession. If you thought you could rely on low-converting webpages to make your living, you’re wrong. Sorry if that offends you…but it’s true. If you think making money online is tough now, it’s about to get a whole lot tougher. And that’s not even the scary part. The scary part is thinking about how tough it’s going to be to find a job while the world’s in this mess. Listen, it would be embarrassing enough to have to quit your IM business just because your low conversions don’t bring in enough cash.

Can you imagine how much more embarrassing it’s going to be when you quit your business, then struggle to find a job? Of course, if you listen to all the “gurus”, they’ll tell you that it’s easy to sell your products or service online After all, even if it doesn’t sell like crazy from day 1, you can run some simple split tests and send the profits rocketing. And in a way, that’s true.

You can make huge leaps in profit with split testing. But unless you’re an expert with your own custom-written software (more on that in a minute), split testing can take months. Months of tracking, months of making notes and months of working on different experiments and variations. Funny how the gurus don’t mention that huh? But it gets worse…split testing problems are a walk in the park compared to what you’re about to discover. You see, there’s a huge, basic reason that stops your pages and ads from converting. And it’s something that affects everyone who’s spent more than about 5 minutes online in their life.

Scientists have proven the existence of Ad Blindness (also known as banner blindness) beyond a doubt - it means your web visitors are so used to ignoring advertising that they are mostly ignoring your ads and banners - even right now, as you read this. In independent Ad Blindness studies, subjects were asked to search webpages for certain words. And in most cases they failed totally. Why? Because even though the text they were looking for was written in huge letters on banners and footer ads on the page, they were so used to skipping ads that they totally missed the text they were looking for.even though it was right in front of their nose!

It may sound crazy, but I’d bet my next commission check that you have Ad Blindness too. Ever noticed how when you flick through a magazine or paper you’ll just skip over the ads without even thinking about it? How about when you watch TV ever surf the other channels when the commercials are on?

Sound familiar? That’s Ad Blindness, and we’ve all got it. Interesting huh? Imagine how that’s affecting your website right now - even as you read this, your site visitors are glossing over your ads and missing your calls to action. And every single one of them is costing you money.

Your expensive banner may look awesome, but it’s hard to get the click when your visitor hasn’t even noticed it! Let me tell you, this revelation about Ad Blindness came as quite a shock to me. But it certainly explained why so many of my banners and ads just weren’t working. It was about then that I decided we internet marketers needed to find a way to combat this. We needed to find a new form of advertising for the web…so one day I just sat at my computer and visited hundreds of different sites. I wanted to see what it was that really caught my eye…what pages really had the power to cut through my own Ad Blindness. And then it hit me like a bolt of lightning. I realised that we needed an evolution of internet advertising.

It dawned on me that the ideal internet eyecatcher would be something that combined the glossy looks of an expensive banner with the attention-grabbing movement of a popup. But without being annoying or obtrusive.

Internet marketing expert Bill Achola specializes in reviewing top profitable products online If you’d like to make truly staggering profits in the lucrative field of information marketing. To find out more on his best reviews,Visit Him at http://www.ebusinessreviews.net

Popularity: unranked [?]

Media advertising is a general term which refers to conveying a business marketing message through any form of advertising media. Of course, all advertising is media advertising – but there are important differences between the different types of advertising media. Different media offer different ways to promote your products, services or brand image. Here, we’ll take a look at some of the most important media and how they can help you to reach your target markets.

The internet has changed the way the world does business over the last decade, including in the field of advertising. Online advertising is an increasingly important element of advertising strategies for companies in nearly every economic sector, starting to overshadow traditional advertising mainstays such as newspaper advertising and magazine advertising. Advertising online can be more cost effective than print advertising and is also easy to track, monitor and fine tune as needed.

To learn more about what internet advertising formats such as ppc advertising can do for your business, have a look at information pages and resources which are dedicated the topic. Here you’ll find an in-depth look at how internet advertising works and more importantly, how they can work for your business.

Every business needs to keep their advertising strategy up to date to meet the demands of an increasingly competitive global business environment. Regular analysis of market trends and consumer behavior as it relates to your target markets are essential for continued growth – and your advertising strategy needs to be carefully planned to ensure effective campaigns which provide an optimal return on investment.

Making accurate cost-benefit analyses of different advertising media is a complex task which should be undertaken with great care; for this reason, many firms prefer to leave it to the experts.

Your business can make the most of its resources by outsourcing media planning and media buying to professional buying media services. These firms have the expertise and the inside track on media advertising across all formats including online advertising and traditional media and can usually find the perfect match for your company. Any advertising agency or marketing firm you work with should be chosen carefully. You’ll usually get the best results from agencies who understand your industry and your market.

If your budget allows, your company should look at using TV advertising or radio advertising to really make a splash for your brand. Broadcast media advertising can reach the general public as well as being carefully target to different consumer demographics or even for business-to-business advertising. These media outlets can work with you to determine how to provide you with the best ROI.

Long used in the US, outdoor advertising is an increasingly common advertising medium in the UK and across Europe as well as elsewhere in the world. Roadside billboards, signs on the sides of buildings and other outdoor advertising media offer an effective way to promote events and build brand image at a surprisingly low cost. You can find a lot of outdoor advertising opportunities on a variety of websites and through targeted companies. From roadside and building advertisements to ambient advertising, transports, venues and more, there are many outdoor advertising possibilities to consider.

Andrew Long is an advertising sales consultant and expert in the field of generating revenues from many types of advertising media. This article about online advertising can be used on a website as long as this resource box and live link in the article is used. http://www.myadbase.com/cgi-bin/guide.cgi?page=online_advertising

Popularity: unranked [?]

Using personal training online marketing to succeed presents a winning mechanism for a trainer when it revolves around certain tenets. Firstly, it pays great attention to the website. And if there isn’t one, it makes sure a site is set up as quickly as possible. Secondly, it seeks to harness the power of Internet advertising in all its forms to spread name recognition of the trainer’s business product, which is personal training. Paying attention to both increases odds of eventual success.

Because we live in the Internet Age, it’s necessary that any business worth its name try to stand up a well-designed and highly-informative site to allow customers to find out about the personal training business. Keep in mind a couple of things: Sites need to look highly professional, and they also need to avoid spelling and grammar problems. Try not to look amateurish, in other words.

Invest a bit in having an experienced Internet professional go over the site with an eye towards finding mechanical problems such as slow loading, host server issues, and redirects. Eliminating these problems means a customer will be able to navigate the site much more efficiently. And good sites have a way for customers to supply an email address. They might want to after they’re given something free and worthwhile, like a report on the ten-best methods for increasing muscle and burning fat, for instance, which is actually a good example of a report to use!

Online marketing always has as its main focus getting the word out about the business. Using email lists, either from the website or purchased from a list seller, will allow a targeted marketing campaign to take place. Send out a good salesletter, and also include something else of value, like a weekly newsletter, for example, to generate customer response. In this case, the response will be agreeing to take the trainer on to work on a client’s fitness.

Another facet of online marketing activities is the dissemination and submission of well-written fitness articles around the Internet and to various article directories which exist on it. These articles could be read by quite a few people, who might actually go visit the business website. This helps to increase site popularity, which can increase search engine ranking. This in turn can make it easier for Internet customers to find the site and then the trainer. It’s a circular process, for the most part.

Internet advertisements themselves also play a key role. They’re fairly cost-effective and can be tailored for as wide or as narrow an audience as is desired. Google also has a program called AdSense which can sometimes be helpful. All of these activities have the goal of increasing name recognition as their central functions.

The primary focus in all these activities, though, is on spreading the story of the business around. Like any good story, that means “who, what, where, when and why.” “Why” is particularly important, and centers on explaining why the customer will want to hire the business. Hopefully, it’s because the business is promising to help a client address his or her fitness issues and not because the business thinks its trainers are so awesome. Everything else is subsidiary to the “why,” as a matter of fact.

Using personal training online marketing to succeed means that a business wants to avail itself of the ability of the Internet to spread an effective and meaningful message that’s intelligently composed.

And personal training online marketing should center on message delivery through two mechanisms: The website, and Internet marketing via email, articles, sales letters and Internet ads themselves. When the campaign uses all these things, the odds it will succeed can increase greatly. www.kickbacklife.com is a great resource for personal training marketing.

Popularity: unranked [?]

Writing articles is a skill that everybody can learn. Article marketing is a skill that everybody can learn. Put the two together and you have a powerful tool to promote a product.

Your objectives in online marketing are promoting your website and selling your products. By ‘website’ I mean any web presence: a regular website, your Facebook page profile, your Squidoo lens, your YouTube video, your Blog, and any other way in which you use the internet to make money.

You Must Connect!

Without promotion you will be failing to connect with most of your potential customers. Even with promotion, you will fail to connect with most of them, but you will do better than if you do not.

Writing articles on a topic that interests people who might be interested in your product is sure-fire way of getting your products in front of your prospects. Who are your prospects? People who are interested in your niche or the topic of your article enough to buy your product.

Marketing is easy in theory, and involves these steps:

1. Find a product to market - yours or somebody else’s on commission.

2. Bring the product to the attention of interested people

3. Persuade them to buy.

So where does writing articles fit in to this simplified process? At stages 2 and 3!

Catch their Eye!

The title of your article must catch your prospective customer’s eye. It must interest them - perhaps offer the promise to solve a problem they have, offer to make them money or save them time, or offer some new information on the subject. Anything to start them reading!

Keep them Interested

Then you have to interest them. Don’t lose them after the first couple of sentences. Expand on the title: if your title is ‘How to Breed Championship-Winning Dogs’, don’t begin with a sentence or two on dog food. It might be relevant to the breeding process, but it will seem like an advert, and the reader will stop reading.

Expand on the title: “By using a new technique it easier now to breed championship-winning dogs than it ever has been”. I know nothing about breeding dogs, but that would work better than “The food you feed your dog is important. . .”

Once you have them reading, then you can propose the main problem and present your solution, full details of which can be found by clicking on the link in your resource. You can’t say that of course, but you can infer it in the final summing up paragraph of your article, and leave the reader with nothing more to do than either leave the page or click on the link.

Persuasion is Key

The third action - persuading them to buy - is done on your website, once they have made that all-important click. So the simplified marketing process above can work if you know how to write articles properly, by baiting the hook with a good title, retaining interest with your first couple of sentences and then offering no option at the end but to click to your website to find out more information.

As I wrote in the first sentence, ‘writing articles is a skill’, but one that can be taught, so if you want to learn how to market a product the easy way, you should learn how to write articles and how to use article marketing the way the professionals do.

You will find marketing your product a lot easier by doing so.

Pete is a professional article ghost writer. For a free course on how to write articles, visit Article Czar where Pete will give you a free gift just for looking. Visit his website at Article Services

Popularity: unranked [?]

In Los Angeles, it’s not enough to buy space, hire a chef, call yourself a restaurant, and hope that the foodie masses will show up to eat whatever trendy fusion cuisine you’re offering up as the next best thing. Mix into this recipe, however, mobile-capabilities that make for citywide accessibility of said cuisine and the latest in viral technology with which to announce your ‘restaurant’s’ forever-changing location, and the resultant concoction might just be elusive and exclusive enough to capture the imagination of even the most jaded Angelenos.

With their Twittering Korean BBQ Taco Truck, Kogi has mastered this formula, redefining the food truck while creating buzz the likes of which hasn’t surrounded even the most celebrity-flooded, 5- star, stationary restaurants in recent memory. The Kogi menu is simple, though expanding, with a staple listing of Korean-Mexican hybrids such as the Korean Short Rib Taco, the Spicy BBQ Chicken Taco, the Spicy Pork Taco, the Tofu Taco, and a Breakfast Burrito composed of Korean barbecued meat, hash browns, scrambled eggs, and shredded jack & cheddar cheeses. Chef Roy Choi’s impressive resume, which includes stints as the Chef de Cuisine at the Beverly Hilton and Executive Chef at Trader Vic’s, evidences itself in the innovative flavor combinations that make Kogi’s tacos so much more than just fast finger foods.

Kogi is the brainchild of restaurateur Mark Manguera, an alcohol-induced 4am epiphany that still sounded like a good idea when he awoke the next morning. Though Manguera is Filipino, his wife Caroline Shin-Manguera, second-in-command at Kogi, is Korean and thus responsible for introducing Mark to the flavors that have now made Kogi locally famous. Caroline, who was a Food, Beverage, and Hospitality Specialist with the Four Seasons hotel, now manages Kogi’s books. Her brother, Eric Shin, serves as the official Kogi cross-country photographer while his best friend, Mike Prasad, handles the company’s social networking and branding. Rounding out the Kogi team are Caroline’s cousin and the truck’s promoter, Young Ho Yoo, and, of course, Chef Roy.

Though the Kogi trucks, of which there are two – one named Roja and the other Verde – have no set schedule, their whereabouts are traceable via their constantly updated Twitter feed. It’s Kogi’s early and innovative use of this now seemingly ubiquitous technology that inflamed the phenomenon of what could have been just another taco truck in the taco truck-seeped landscape of Los Angeles. By seeming simultaneously elusive and yet accessible, mysterious and yet popular, Kogi now manages to draw crowds that can sometimes lead to two hour wait times. As proof of Kogi’s position in the cultural zeitgeist, enter ‘Kogi,’ which means ‘meat’ in Korean, into the YouTube search box, and a video called “Chasing the Dragon (The Kogi BBQ Adventure)” pops up, courtesy of locally renowned Kogi fanatic DJ Akaider.

Recently, and after much courting by a diverse group of suitors including SBE founder Sam Nazarian, the Kogi team adopted The Alibi Room as a semi-permanent place to call home. Though the Kogi trucks still run full schedules, the Culver City watering hole now serves as a surefire destination for the daily abatement of Kogi cravings from 6pm to midnight. With a full menu that includes the standard-issue tacos as well as Kogi Sliders, Kimichi Sesame Quesadillas, Kogi Hot Dogs, Vegan Sesame Leaf Platters, and - the one thing veteran Kogi lovers know not to order from the trucks as they aren’t served truckside – Korean Spiced Fries, the Alibi Room is certain to soon be overrun by Kogi fanatics too lazy to Tweet or wait in 2 hour-long lines, those who would prefer to relax, have a drink, and let the Kogi come to them for a change.

Only in LA could a taco truck become a celebrity in its own right, and it’s not surprising that this particular truck serves up hybrid delicacies comprised of some of the best elements of two of LA’s most prominent sub-cultures. Kogi is thus a unique phenomenon, sure to inspire copycats hoping to capitalize on what has now become another craze in this trend-happy city. It’s unlikely, however, that any imposter could steal from Kogi what is now a fan base to rival that belonging to anyone found on the pages of US Weekly, let alone any place found on the pages of Zagat’s.

http://www.CaliFindIt.com

Popularity: unranked [?]

One common question about making money online is, How to make money fast and free?

Fast will be asked because people in nature have no patient, when they want something, they want it fast, look for example when they are looking for some way to lose weight, the will use the term fast or quick in their search. They had years of their life when they could have managed their weight and keep a healthy eating, but for some reason they are now aware of the problem and they want to fix it fast.

It’s exactly the same with making money, they are now desperate of making some money and want it fast; while they also had some good years to establish an income stream as an extra to their income; but no they thought nothing will happen.

And Free goes for indicating that maybe they don’t have any money to invest, or they don’t trust the internet or any other reason. Will if you don’t trust others and will not pay money on the net, how you will make money if everyone else behaves the same. This way no one will make money online.

Don’t worry I will show you a way to make money online as fast as possible and with no investment except time and some work, but before doing so I want to indicate that the same approach of how to make money online will be more effective and will have better results if you establish your own internet business, by having your own website and your own domain name.

I want to demonstrate

It is like growing an olive tree on your neighbor garden. Why an olive? Because olive tree can live forever, and after it grows to certain age it will not need any work from you, it will give you the best of the best year after year. You may think that you own the tree because you are the one who plant it, but the fact is that the tree belongs to your neighbor, and he has more control on it, and in any time he can prevent you from having any benefits from it.

So why don’t you plant it in your garden?

The cost of having your own website, in the best case scenario could reach a $50 per month and in the worst case scenario it can cost $5 per month. If you really feel that it is too much money to invest in a business, so it will be a waste of time and effort to try any business, it is not for you. Keep your job or look for another. Some people are built to be hard working machines, while others run it.

But to be fare with you I want to show you both.

To have a great money making website with all the features and the tools, visit http://www.niche-affiliate-marketing.net

There you can have a professional website built uniquely for you by a group of the best internet marketing team. They will plant the olive tree for you in your garden and give a step by step map, how to grow it, take care of it, and harvest the vintage.

The other option is

http://arabian-affiliate.com/make-money/howtomakemoneywithoutawebsite.htm

To learn a great way how to make money online without a website.

Life is built upon decisions, and if you decide that you want to make money online, I can congratulate you, because it is a right decision, but here I am putting you in another cross roads where you need to make another decision.

The owner of The Home Business Guide, I invite you to be updated to what is new and what really work on the making money ideas and opportunities that’s why i recommend this blog Work From Home Business

Popularity: unranked [?]

Do you know how much I like Napoleon Hill’s materials? To illustrate my own “addiction” to Think and Grow Rich by Napoleon Hill:

I have 6 different versions of the book:

• I have a soft-cover that I carry with me when I travel.

• I have a collector’s edition in my personal library.

• I have the THINK AND GROW RICH: THE 21st-CENTURY EDITION

• I have THINK AND GROW RICH: THE 21st-CENTURY EDITION

• WORKBOOK.

• I also have the Audio book in both cassette tapes and CDs as well.

I also own all the other Napoleon Hill’s books such as:

• NAPOLEON HILL’S A YEAR OF GROWING RICH

• BELIEVE AND ACHIEVE

• SUCCEED AND GROW RICH THROUGH PERSUASION

• LAW OF SUCCESS: THE 21st CENTURY EDITION… etc.

Do you get the idea here? If I like the information, I want it ALL!

If you think back on a past experience, perhaps you’ve done the same (probably invested tons of money, time or effort etc.) to learn EVERYTHING you can on a particular topic you’re passionate about.

And because of this human behavior, it’s usually information publishers online who understand it that makes the most money in their marketplace—not to mention, step above their competitors at the same time…

You see, what you probably don’t know is when you have lots of products to offer your prospects, you eventually get perceived as the ‘expert’ in the industry.

Naturally, people would flock to you since you offer them varieties, a fresh introduction to products they actually want at the present time, or rather just knowing you probably have the ‘deepest’ secrets or solutions to their problems—since you have so many products created on that particular topic!

The problem is, many people don’t take this step because they think it’s difficult to create a new product from their previous ones. But you’ll learn why it’s otherwise in a while…

SIDE NOTE: If your business seem like it’s making its highest profits at the moment—here’s the secret to take it to the next level. Again, all you need to remember is “when people like and immerse themselves in something, they do all they can to get all of it”

As Michael Masterson, author of “Ready, Fire, Aim” said, you don’t have to make your product perfect before it’s launched. Instead, launch it before it is perfected and improve as you go along.

How hard is this PRODUCT ASCENSION process? I’ll show you:

Take an existing topic, present it in an interesting, shocking, entertaining or “wow” effect and you’ll have a new product ready to go. Deliver it in different formats, for example an audio interview… a membership site delivering new angles on your advices… or a physical home study course (a compilation of existing information you have) with specific step-by-step instructions, and you’ll have few other new products.

You’ve heard it before, but I’ll hammer this in your mind once again: “An average plan implemented today is far better than a perfect plan implemented next week.”

The fact is, you don’t always need to create new categories of information in your niche. Sometimes, you offer more VALUE helping your prospects further understand beneficial information you already have!

If you like, you can follow what I do: Get out a pen and paper right now, outline a new product your prospects would purchase (whether new or old information, presented from a fresh point of view) within 30 minutes and set a deadline for completion depending on your product. Then, make HALF of that time period your actual deadline and GET MOVING with the product creation process—it’s that simple.

Instead of making plans, why not make goals and deadlines? Perhaps you can focus on creating at least 3 new products each year? What about, launching a new product in the next 4-8 weeks?

Of course there are FAR GREATER benefits behind this product ascension process… but instead of adding more thought processes that gets in the way, why not make it simple and just create as many products as you can? As simple as I can put it, this is the “secret” I’ve used to grow my Internet publishing business from $100,000… $200,000… then $500,000 and over ONE MILLION DOLLARS in annual revenues each year!

It’s the secret multi-million dollars, top of the world and historically established publishing companies use to get to where they are. Well, are there any clearer ways to put this?

A former college dropout, Dan The Man Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Dan just created a 4-part video explaining exactly how he makes millions online, watch them here >> http://www.websiteconversionexpert.com

Popularity: unranked [?]

Everybody’s talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites.

And today, I’m going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).

What am I talking about?

YouTube.

Now you should know YouTube pretty well. But allow me give you some facts:

Fact #1: YouTube went from ZERO to 4,000,000,000 MONTHLY visitors within 3 months. And it’s still growing by a staggering rate each day.

Fact #2: In 2006, YouTube won Times Magazine’s “Invention of the Year.”

Fact #3: YouTube is in the Top 5 most valuable web properties in the world.

Fact #4: YouTube features videos from hundreds and thousands of members, and has made MANY people famous.

Fact #5: And get this-more than 75,000 new videos are uploaded every, single day (you see that right.)

Fact #6: Last but not least-YouTube serves up to two hundred MILLION clicks daily.

What does that mean to you as a marketer or an Internet entrepreneur?

Well, it only means there’s a HUGE amount of traffic ready to be tapped into if you know how to use YouTube to drive more visitors to your web sites.

We’ll discuss how you can use YouTube to drive massive views on your web sites in a while.

But first, “What makes a good YouTube video?”

If you notice, a lot of the videos on YouTube are made by amateurs.

They’re usually not professionally filmed videos.

But that’s what makes YouTube attractive, isn’t it?

These videos are not really professional, and most of the time “RAW”, but it’s realistic.

Sometimes, they are just THAT much more interesting because they’re not really perfect.

To answer our previous question, I’ll reveal some of my ideas here.

You see, I’m actually in the process of developing some of my videos to be uploaded on YouTube and use them to drive traffic to my web sites (there’s a ’science’ to it?K as some of my clients have proven time and again with their YouTube videos).

Here’s what I learned:

YouTube Strategy #1 - Your videos should be short. These shouldn’t be long movies, as people are busy and look for instant gratification most of the times. No more than 3 to 4 minutes.

YouTube Strategy #2 - Then, you’d want your web site URL at the bottom of your videos, so people can see it.

YouTube Strategy #3 - Next, this is IMPORTANT: Think of some ways to make your videos viral. See, people on YouTube are constantly on the mindset of: “If I like a video, I’ll like to pass it to my friends.”

So you want your videos to have some, one or ALL of these characteristics:

- Some of the videos I see pass around are usually FUNNY. Well people love to laugh. They love to make OTHER people laugh. So if your video’s funny, it’s got humor, people are more likely going to pass it on to their friends.

- Something really weird.

- Something really shocking.

- Something really gross.

- Something just, SHOCKING (again). People love to pass those around.

- Something really interesting.

- Curiosity is ALWAYS good.

- A demonstration is great (especially for targeted traffic). Let’s say you have a product, you can show people how it works with your video. Give them a peek at what’s in it for them inside.

- Something sexy (can you miss this?).

- Something personal, it could be your own story.

I mean?K there’s so much you can do!

There’s an incredibly huge potential with YouTube.

I suggest you open your mind and at least look into how you just MAKE SOMETHING (again, doesn’t have to be perfect) to feature on it.

Plus, a lot of these things are COMMON SENSE!

You don’t have to buy any products to learn how to make videos people talk about. You see, what do you think would make a good video YOU would want to pass on to your friends?

Write them down, choose one of them and be your own producer for the first time if you haven’t (trust me, it’s fun too).

If you have, can you figure out how to benefit from some of the strategies mentioned above?

Go on there, make a video for traffic purposes or simply for demonstration.

Of course we’re barely scratching the surface of what you can do with YouTube. If you can get a little creative, there’s a LOT more you can do on this amazing place.

A former college dropout, Dan The Man Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Dan just created a 4-part video explaining exactly how he makes millions online, watch them here >> http://www.websiteconversionexpert.com

Popularity: unranked [?]

In order to keep clean company records and maximize the benefits of corporate data and mailing lists the following steps should be taken for more prosperous marketing futures.

Step 1

Make sure to use duplicate elimination software such as Maxdup or other software for correcting the names and addresses that your marketing lists comprise. This type of program provides merge/purge accuracy because it uses revolutionary pattern recognition techniques which identifies and eliminates duplicate records. You can specify up to 256 different input files, duplicate tags, and identify frequent buyers to help customers focus on their specific marketing goals and prospects. A company software program can save you postage and time and enhance their corporate image by eliminating unnecessary mailings and costly returns.

Step 2

You will want to match your mailing lists to the USPS national change of address, more commonly referred to as NCOA, in order to make sure those potential customers you have that may have moved within the last few years receive the marketing literature you intend for them. Approximately 25% of the country households move every 3 years so if you are mailing millions of pieces of mail the amount of wasted money is staggering.

Step 3

Next, make sure you get the best possible postage rates for your mailings. After you merge purge your lists and check for accuracy of the addresses using intelligent mail barcodes can greatly reduce the cost. They speed up the processing at the postal facilities and USPS software reads the barcodes giving companies less expensive rates in the process.

Step 4

Make sure you use codes or some form of recognition on mailing materials themselves so when the customers respond you tell which marketing approach worked best. Without using some form of tracking method the mail is just going out and doing much les to help future endeavors. This will have to be set up ahead of time and planned out with the marketing group at the company or outsourced to the appropriate group.

Step 5

Review. After the designated amount of time has passed you are ready to evaluate the performance of your marketing work. Was the approach correct? Was the list merge purge successful? Id you eliminate duplications and returns? Was the price you paid for the mailing the best you could have gotten and was the return on investment in line with expectations?

It is not enough to simply take a list and mass email or mass mail to them without regard to the accuracy and success rate of the effort. There needs to be a focus and way of grading the results for effectiveness. By planning it out carefully and using the outlined methods above to hone the lists and get the best return on investment you are bound to have better results and a more successful business. With technology and software more available than ever it is mandatory that you take advantage of benefits. Search online for tools that will make be able to organize and clean your corporate data when it becomes to big to effectively do manually.

Anchor Computer Software provides amazing solutions for maximizing the quality of USPS addresses from mailing lists. They offer Merge Purge solutions to large and small companies and Merge/Purge duplicate elimination software to the public as well.

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Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line.

There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.

Find out how you can multiply your marketing results today.

The secret to getting this magnified effect on your marketing is to discover your “customer’s watering hole”. You probably already know where all your customers must gather from time to time, just like the watering hole the hunter waits for the game beside.

There is an old saying which goes “you will catch more bees with honey than with vinegar”, so it probably makes sense to start thinking about what is the type of honey that will attract your customers and where is the best place to put it, so they will find it.

The reason animals and game can always be found at the watering hole is because they need water to stay alive. So you should ask yourself the question, “what are my customer’s needs that must get on a periodic basis, in order for them to function?”

While some of you might want at this stage to book a blueprint for success workshop, others might well be able to figure this out for themselves. To go back to our earlier analogy, the honey that will magnetically attract your clients to you, is in fact your value proposition or as some of you may know it by, your unique selling proposition.

Once you have created this compelling message, which appeals at an emotional level, to your client’s desires or to help your client move away from some pains, the next step is to determine precisely how to present this message to get the most impact.

Let me give you an example. If your customers were accountants or accountancy practices, it might be a good idea to attend meetings specifically for accountants. This way everybody that you meet would be a potential prospect for your service. Let us say the proposition that you have, will enable accountants to increase their fee income. It might be a very good idea to have a question which you will pose to any accountant you might meet, which will get them to start thinking about how you can deliver something that they want. The question might go like this; “if there was a proven way that has worked with many other accountancy practices, to increase your fee income, how interested would you be?”

Specialist conferences might be a good opportunity to network with these accountants, however you still have not yet found their watering hole, so it’s probably a good idea to understand what each member of the accounting profession must do every year. Accountants in order to retain their professional qualification must attend, what is known as CPD, which a set number of hours of professional development.

So if you were able to partner with a CPD provider who would meet all of these accountants who must undergo this training and thus make your offer through the partner, then all your marketing efforts would be focused through the CPD provider which is in effect the accountant’s watering hole.

Each target group of your customers will have one or more watering holes so it is your responsibility to know your customers well enough to understand precisely where or what those watering holes are. If you are still having difficulty in ascertaining this, please then book your blue print for success workshop, where you will not only discover the marketing message to attract clients, you will find out how to precisely word your questions using psychology and most importantly you will find out where to use these new found skills.

If you are reading this and decide to see great benefit from taking action on this article, how much more will you get if you just visit 3R for sales, training, marketing and coaching services?

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